Wednesday, 17 March 2010

10 Deep 2010 Spring/Summer Lookbook

10 Deep unveils their new Spring/Summer collection for 2010, which contains some nice pieces, including hoods, shirts, and crew necks. You can view the lookbook here

The blurb:

'This Spring, 10.Deep continues its exploration of American dis-establishment via an homage to the malcontents who tossed up a middle finger to the establishment when the status quo was not in the peoples best interest. Motivated by both the symbols of statehood and those that rebelled against them, the collection is as much about the regal positioning of the President as it is about the anger of the wingtip tossing agitator. Employing everything from experimental vintage manufacturing techniques to classic readings of resistance, the collection drives home a message of support for those who disrupt the unfavorable normalcy – “Be Proud To Be A Problem”.'

BONUS! Behind the scenes of the photoshoot:

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