Monday 23 March 2009
10 Deep Clothing - Spring Lookbook
10 Deep have been at the forefront of urban clothing/streetwear for a number of years now. For this year's Spring Collection, they've decided to take it back to the 90's with their choice of garments and designs...
"We're not ones to remain stagnant, and for our Spring 2009 collection, we've taken cues from a time when street style was based on adopting the preppy sportswear brands of the penny loafer generation and injecting it with a large dose of swagger."
Entitled "Nineteen Ninety-Now!", the Deep have wide created a range of garments such as button-ups, modified fleece bodies, cardigans, and outerwear with "graphic representations of an era where social consciousness and a sense of personal style were king".
A great concept for the photoshoot too: A full-colour, yearbook-style photo, complete with a class photo in the gym.
Check out the lookbook here